Chiner Chic: Charlotte Björklund’s Guide to Second-Hand Treasures
When she goes hunting for vintage finds, Charlotte Björklund, founder of Linnea Lund, looks for "objects with a soul, a story". It is a passion deeply rooted in her Swedish heritage; her grandfather was an antique dealer and restorer who taught her to see the shine in hidden gems at Swedish flea markets, known as loppis.
This love for 60s Scandinavian design, simple, minimalist, yet aesthetic, doesn't just fill her home; it defines the identity of her brand. "I love things that last, that cross eras, that are passed on," she explains. This philosophy is why a Linnea Lund sweater is designed to be a piece for a lifetime, and why her showrooms, which she calls "Lägenhet" (apartment in Swedish), are filled with vintage furniture and accessories.
Charlotte’s Advice for mindful vintage hunting
The secret to successful second-hand shopping? Patience. Charlotte advocates for a minimalist approach: know what you are looking for to avoid the "buying madness" and focus on useful, well-thought-out purchases.
Where Charlotte finds her decoration "Pépites":
- Blocket: The Swedish equivalent of Le Boncoin for unique finds.
- Bukowskis: Where she sourced all the furniture for her boutiques, mixing Italian and Swedish styles.
- Auctionet & Gustafsberg: Her go-to sources for beautiful tableware.
- Instagram Inspiration: She follows @sekelskifte for details like brass candlesticks, @svenskttenn for iconic Josef Frank prints, and @gysingebyggnadsvard for the perfect paint shades.
Explore the world of Linnea Lund: